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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

Sarah sitting on stage with a head mic as part of a panel at a speaking event

NHS Charities Together

Last week I ran a session at the NHS Charities Together conference about building a comms strategy. I love doing that sort of thing, it was definitely a kindness to myself to be back in the room with real people. It was so exciting, I forgot to take many photos! And I was definitely overwhelmed […]

Caroline outside holding a coffee on a beautiful sunny day.

Joyous connections

“Basking in the sunshine with my coffee this morning reflecting on a wonderfully stimulating, joyful, exciting conversation with Nina Callard and Alison Ive. Connections like this, full of shared purpose, passion and energy absolutely fill me up to the brim. Collaboration rocks.” I love this story of kindness to self from Caroline. Such a beautiful

A white cupcake in a rainbow case with white icing and a single candle lit in the middle of it.

A happy birthday

I was on the train into Victoria Station and as we pulled into the station, the driver did the usual announcements and then said that it was his co-driver’s birthday and when we were passing the cab, we might like to say Happy Birthday to her. As we walked passed the cab, that is exactly

Screenshot of a Tweet from Sarah reading "I know we know this but - nurses really are the best types of human in the world aren't they? I have a very severe needle phobia which has so far stopped me being vaxxed (despite desperately wanting it. Sometimes our brains are our own worst enemies) I'm having CBT for it.

Kindness is healing

An inspiring story of kindness and bravery from Sarah Goddard – thank you for sharing this. “I know we know this but – nurses really are the best types of human in the world aren’t they? I have a very severe needle phobia which has so far stopped me being vaxxed (despite desperately wanting it.

A reusable Gregg's coffee cup, the logo very worn, in front of a large bowl of fruit.

Kindness and coffee

My sister is currently working with a sleep psychologist because she has so much trouble sleeping. “The first few weeks of re-setting her sleep patterns involve having to stay up late and wake up early so her partner is attempting to stay up past 9pm to keep her company (he’s normally an early-to-bed sort.) He

Tris pointing a camera at an unseen family by the river in London

Kindness in London

Lots of kindness on display during a family Easter day trip to the Tower of London yesterday. A passenger on the Tube giving their seat to someone else who needed it more Miss B pointing out the seat-giving to me because she knew I would want to mention it here (she drew the line at

a doctor wearing a white coat with a stethoscope around his neck leans forward a little and puts his hand on the arm of a patient sat in front of him. The patient has their hand to their mouth.

A kind GP makes all the difference

It only takes one person to make a big difference as this anonymous story of a kind GP shows. “Last week I had a GP appointment at my local surgery. I’m always conscious when I see the GP that their time is limited so try to communicate as quickly as possible why I am there

Selfie of a nurse wearing a hat with jellybeans on it, a mask and scrubs standing in a lift holding a thermos flask.

Nurses supporting nurses

“At work I’ve been struggling with pain and inflammation, etc, from my autoimmune condition flaring up. I’m a disabled nurse who is on immunosuppressant meds which are failing at the moment. When chatting with 3 colleagues about it they were all so lovely. One told me “it’s not your fault, nobody thinks less of you.

A woman with long hair wearing loose blue nurse's scrubs holds out a pink stethoscope shaped into a heart.

The kindness of NHS nurses

A friend of mine shared a story after a fairly minor procedure on their ear at Rotherham hospital. “It went fine but it made me really dizzy so I wasn’t able to get off the bed for a while. I was the last patient of the day and by the time I was fit to

Talia smiles broadly at the camera. She is wearing a bright yellow top that matches her sunny demeanour.

Paying it forward in business

Supporting people who are earlier on in their work is a wonderful act of kindness as Talia Loderick explains. “I’m a Money Coach, based in Cardiff. I work with 121 clients and I’ve recently started delivering financial wellbeing talks to employees at corporate organisations. I was pleased to start 2022 with a booking to deliver