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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

A pack of cyclists coming towards the camera, only the bikes, legs and some of the handlebars can be seen.

Being sporting is kind

Would you sacrifice the chance of a big win to help someone else? That’s what Romain Bardet did during the Liege-Bastogne-Liege cycling race this year. After a huge crash which saw Julian Alaphilippe, another Frenchman but from a different team, hit a tree and land in a ditch, Bardet chose to go and check on […]

Tanni Grey Thompson and Grace Dent bite into some yellow, gooey looking food. Text beneath them reads “comfort eating with Grace Dent.”

Tanni Grey Thompson shows sports is kindness as much as competition.

For all the competition in sport there’s a lot of kindness too as Tanni Grey Thompson shared on the Comfort Eating Podcast. While talking to Grace Dent, Tanni talked about a time when she was at the Paralympics and gave advice to a really young athlete who was in the same house as her at

A large group of people stood and sat on a football pitch. Some wearing football shirts.

Reading Community Cup

Kindness is fun and The Reading Community Cup proved it! “The Reading Community Cup was absolutely awesome! So proud to see so many people coming together at the University. Our aim was to bring people across the local community together and shout loudly about how welcome refugees and sanctuary seekers are in Reading and especially

Shereen, a tall Black woman with short red hair, standing beside Danielle, a shorter Black woman with long black hair in a bun, in a Boots store. They are both smiling.

A Boots employee saves the day

Let’s celebrate Danielle, the Boots employee who saved the day! “Even with the best planning in the world, there’s always something that goes wrong 😫. We took over a house to do an intense day of filming. Camera crew, photographer everything was booked and sorted. Everyone arrived minus the makeup artist and all l had

a pharmacist with long black hair wearing a white coat reaches for some medication from a shelf in the back of a pharmacy.

Kindness of pharmacists

I went to collect a prescription for my husband and the queue was really long, but he needs the tablets so there was no option for me to come back another day. There was a lot of huffing & puffing in the queue, but people were generally resigned to waiting. I heard the poor woman

A white badge with two hearts and a daffodil in the centre, text around the edge reads “proud to be a donor. WelshBlood.Org.Uk” in English and Welsh.

World Blood Donor Day 2022

How many times have you donated blood? For those who are able to, donating blood is a wonderful way to make kindness a regular part of your life. Carys has given blood 41 times so far and is still going strong! Are you inspired to book a blood donation session?

Closed glass doors with posters pinned to them, the largest reads “polling station” and under that opening times of 7am til 10pm.

Kind words for a political opponent

Could you be kind to an opposing political candidate? This wonderful story of kindness in politics came from an anonymous election candidate. “Standing on the stage as the results of the election were announced, I was tired and emotional (to say the least). I knew that despite my personal disappointment I would need to follow

a sign reading "this is children's and teenagers football. This is a game. The coaches are volunteers. The referees are human. this is not the world cup. Please show respect."

Grass roots football

It would simply not be possible for grass roots football (and other sports) to happen without all sorts of volunteers. Coaches, referees, the people who run the line, the people in the tea bars, club trustees, fixture secretaries, drivers, tournament schedulers – the list goes on… Thank you to every single one of the volunteers

Jenna, a white woman with short curly blonde hair, stands beside a beach as the sunsets wearing sunglasses and smiling at the camera.

Sharing support and advice

Sharing what’s helped you is a huge kindness and that’s exactly what Jenna did on our post about Sarah’s needle phobia. Jenna left a wonderful comment explaining her own experience and some suggestions to help Sarah. “I have white coat hypertension and I’m not good with needles either. I used to faint when having blood

A large pink Care Bear and a small pink Care Bear sit on steps beside each other.

Learning kindness from children

“If you ever want to be encouraged that there is kindness in the world, Lucy and I were reading a book and she was confused that the little children asleep didn’t have teddies. When I told her they didn’t have one she offered the children in the book hers. Let’s approach the world a bit