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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

a graphic of a mobile phone with WhatsApp messages making up a conversation between neighbours about the fact that they have no water or just a trickle

Day 7 – kind neighbours

Celebrate kindness – community and neighbours Last Friday lunchtime, I went to fill up the kettle for my cuppa soup and just a trickle came out of my tap. After checking that there weren’t any water company vans in the street, I put a message on the WhatsApp group for my road. I asked whether […]

Photo of green chairs in a hospital waiting room with the words 'Thank you, NHS'

Day 6 – kindness in the NHS

Celebrate kindness – kindness in a medical setting On Saturday I had to take my daughter to an appointment at an out of hours clinic at our local hospital. As we sat in the waiting room, I was struck by the kindness on display: There was a mum with a 2-year-old who had got the

Magenta square with the words 'Let someone in front of you when they're in a rush'

Day 5 – let someone in front of you

Share kindness: Let someone in front of you when they’re in a rush. You know that thing when you’re in a supermarket queue and you can just tell that the person behind you is in a rush? They might be bouncing on the balls of their feel, checking their watch repeatedly or huffing and puffing.

Blue square with the words 'Small Business Saturday, 4th December' on it

Day 4 – Join in with Small Business Saturday

Share kindness: Today is Small Business Saturday here in the UK. It’s a great opportunity to #shoplocal and show your support for small businesses in your community. Highlighting small businesses has been really successful over the last 9 years. In fact, on Small Business Saturday 2020: £1.1 billion was spent with small businesses across the

A black and white photo of a woman singing

Day 3 – singing Dolly songs

Day 3: Amplify kindness: A joyful story of connection to make us all smile on a Friday afternoon. My friend, Debs, went for her covid booster this morning. She was given the Moderna vaccine. She got chatting to an Italian gentleman in the queue and they were reading through the possible side effects. He laughed

a pair of hands and tattooed forearms using social media on a mobile phone

Day 2 – Find kindness on social media

Amplify kindness: Find and follow social media accounts that celebrate kindness. There are lots of them about. I’ve found it’s a great way to spread kindness to others by sharing positivity, as well as giving me a boost. It also gives me new ideas for ways I can be kind to others. Here are some

A white square with the words 'Day 1: Watch films about kindness and recommend them to others' in magenta and the Time for Kindness logo in the corner

Day 1 – watch films about kindness

As we count down to the end of 2021, let’s celebrate, amplify and add to all the kindness in the world. I’ll share something each day to inspire you and make you smile. Feel free to join in and share the kindness vibe more widely. Day 1 – Watch films about kindness and recommend them

a close up photo of multicoloured jumbled up bricks with the hashtag Storm Arwen in the corner

Storm Arwen

A wonderful example of kindness from a friend who lives in the North East of England. During Storm Arwen her neighbour’s back yard wall was blown down. They put out a call on the street WhatsApp group for a hammer to help with the clear up.  Not only did they receive a loan of a

The Derby County football club badge

Fans pay debt

I was delighted to read this story of kindness from fans of Derby County Football Club. The Championship club had to go into administration in September with debts totalling more than £80m. On Monday this week it came to light that amongst those owed money by the club was the charity, St John Ambulance. The

A photo of my husband in a supermarket wearing a mask and holding a bag of sprouts

Sprouts of kindness

Sprout-related kindness – who knew?! In the supermarket last week my husband and I looked in vain for some sort of bag to put our sprouts in. Failing to find anything, we put 10 individual sprouts on the weighing scales and then into the trolley. (Clarification: we weighed them as a group, not individually 😆) Half-way