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These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

a screenshot of a gaming screen with a pink cat character telling another character with a blue baseball cap that ‘You’ll find even the smallest kindness can make someone tremendously happy’

Kindness in gaming

When even the gaming world is recognising the power of kindness, that makes me really happy 😍 My niece recently sent me this screen shot of a game that she likes to play on her Nintendo switch. In the game, you design your own island and you try to build ‘friendship points’ with your villagers. […]

A selfie photo of a smiling family of grandma, mum, dad and 2 kids holding up leaflets for their karate club

Karate delivery

These lovely people gave up an afternoon of their school holidays to deliver leaflets for their karate club 😊 They love their classes with @kazoku_karatedo and wanted to help promote the new classes starting this month. 2 parts of kindness here:❤ wanting to help out their sensei❤ wanting other people to have the opportunity to try out

Photo of the first paragraph of a Guardian newspaper article with the title Hundreds offer spare rooms to refugees

Welcoming refugees

This story of kindness in today’s Guardian newspaper sums up exactly why I started Time for Kindness in the first place. Whilst in no way denying the unimaginable horror of the events in Afghanistan, there is an element of the story that illustrates just how kind many, many people are. We need to amplify these parts of

A hand-drawn condolence card of 2 guinea pigs

What if… we help others going through tough times

This month I’m pleased to share with you a new guest blogger, Nicolette Evans. In this moving blog, she talks about her family’s grief at losing a much-loved pet and the kindness that helped them at a difficult time. Recently one of our guinea pigs had to be put down. It was a heart-breaking decision

A brown and white guinea pig sitting on grass and looking towards the camera

Thoughtful vet

Another guinea pig related story, this time about the vet! My friend sent me this message about the kindness of vets and the difficult job they have to do. “Sadly we had to have one of our guinea pigs put to sleep after half-term. It was very upsetting for my older daughter as it was

Pink post-it note with the positive message ‘You are awesome’

Positive message

I recently heard about this wonderful story of kindness. During the covid lockdowns, mum and beauty business owner, Cassandra Baker, and her 2 children sent cards with positive messages to anyone they felt was in need of a kind word. They made the cards themselves and added in positive words and affirmations to make people

A group of school children in a greenhouse, each holding a book in front of their face

Book related kindness

In honour of #BookLoversDay I’m sharing some stories of book-related kindness from my network: Edible Rotherhithe Southwark “We gave 10 young food growers at Surrey Square School a copy of Marcus Rashford’s ‘You are a champion’. They have read them, signed them and are passing them on to other members of their families and friends.”

a black and white banner with the customer service phrase ‘We hear you’ on it

Kind customer service

My friend, Lucy, recently contacted me about something she described as a “lovely kindness experience”. I think sometimes we can take great customer service for granted, even as we complain bitterly when we don’t get it. So it was nice to hear about an experience described in these terms. “I had a long, messy problem

a ginger guinea pig sitting in a cardboard tube


Pet-sitting is a way to show kindness to others. This week we are looking after our niece’s guinea pigs while she is on holiday. Cookie (ginger) and Oreo (the black and white one) are living in their hutch in our garden for a week. We don’t have pets of our own anymore, having lost our

my niece wearing her fluffy top with her camera in front of her face and the caption ‘Your outfit looks nice’

Kind words

My niece sent me this story of kindness. “I thought I would share a story of what someone did for me that I thought was really kind! Every morning I go and say good morning to my mum in her room. And this morning she said to me that my outfit looked really nice. I