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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

person on a phone call

Life with MS

I heard a great story of unexpected kindness from a fellow small business owner I was chatting to yesterday. His wife has MS and he was trying to get hold of a particular consumable product that helps her manage her condition. Unfortunately there are currently some issues with it being manufactured. This product makes a […]

A young woman with long dark hair with her hands over her mouth and the words No spoilers please to her left

No spoilers please

My 13-year-old daughter told me a great story of kindness yesterday. She had been out playing football with a friend who is a few years younger than her. They were talking about a well-known series of children’s books (I’ll leave it to you to guess which books!). She has read the whole series (several times),

chessboard with one black piece in the middle of white pieces

What if… we all live our own truth?

I am incredibly lucky to be able to feature guest bloggers each month and to share new voices and perspectives. This month, therapist and business founder Sara-Louise Ackrill shares her thoughts on the benefits to us all when we live our truth instead of trying to hide our difference. As an autistic woman I mask

A photo of flowers with the word congratulations written above and 49 years below

Congratulations!

It was Mum and Dad’s 49th wedding anniversary last week. They popped into the supermarket for a few bits, trying to make something of the day by having a nice lunch. At the checkout they were chatting to the person who was scanning their shopping through. They mentioned it was their wedding anniversary and she

a hand holding some blue plastic strips in front of a corner shop window

Helping our local shopkeeper

Kindness can be a really small, easy thing for you that makes a big difference to someone else’s life. My husband, Tris, recently got talking to Sam, the guy who works in our local corner shop, about having to wear a face mask all day. He said he gets really sore ears. Tris works for

A person stands with arms outstretched in front of a moody night sky and a lit up heart shape of authenticity and self-compassion

What if….you are your own inner ally?

Being kind has many elements to it. Showing kindness to others is an important aspect, as is treating yourself well. For this month’s ‘What If’ blog, I’m delighted to bring you this piece from Lucy Whitehall, a wellbeing coach for senior leaders and managers, who shares her personal story of self-compassion. Imagine if you will,

Group of volunteers preparing vegetables in a large kitchen

What if we believe ordinary people have the power to do extraordinary things

During 2021 I’m sharing stories of kindness. Speaking up about the things that people do to help others and make their day better. Each month I’m going to publish a ‘What If…’ blog to inspire us all to think about how we already make the world a kinder place and ideas for things we could