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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

six people stood in a car park. Two wearing blue Maidenhead Utd coats, two wearing black Maidenhead Utd jumpers

Maidenhead United show kindness to young fan.

“Recently my year 10 daughter needed to find some work experience as part of a careers week at school. Football is her thing and she was keen to spend her work experience learning about how a football club is run, particularly in relation to women’s football. She contacted Maidenhead Utd football club, where she is […]

a woman with long grey hair held back with a Sports Relief sweatband and wearing large sunglasses and a yellow top smiles broadly.

Kindness contributes to football club fun day win!

“The team that K played with at her football club’s fun day were great – They don’t normally play together so they didn’t know each other, but they were great at checking everyone was happy in the position they were in, especially the goalie (that’s not usually a popular spot!). They celebrated with high 5s

a stadium filled with people and balloons floating around above the cloud. A large screen shows Coldplay above the stage.

Kindness at a Coldplay concert

“My youngest daughter and I were at the Coldplay concert in Amsterdam. Near us were two women, each on a stretcher and connected to oxygen/medication. Both were accompanied by medics so they could enjoy the concert. At the start of the concert massive coloured inflatable balls are launched into the audience to be “batted” around

Sarah smiling broadly wearing headphones with a large mic in front of her.

Kindness and higher education on the Radio 210 podcast

I’m working on a client project that is involving lots of conversations about the future of universities and Higher Education. It’s really fascinating to think about how HE institutions need to prepare for a fast-moving future where the purpose of education will relate to roles and jobs that look completely different to what we have

A KitKat original and a blood donation safety leaflet sit on a table.

Blood donors are some of the kindest people!

“All our customers give up their time to attend our venue. Some come every 2 weeks – rain, hail or shine. They are super kind as they are blood / plasma donors – wanting to help others in the community! The happiest place on earth is not Disney Land – it’s a Donor Centre.” We

Morhwenna, a woman with light skin tone and long greyish hair wearing classes leans in to the camera with a Doctor Who experience coin held up in front of one of her eyes.

Dr Who coin saved from toilet by kind builder!

Morwhenna needed to use the loo while she was out and about but you needed a coin to go in. She discovered that the only coin she had on her was her special Doctor Who coin 😧. Fortunately a builder working nearby gave her the 20p she needed. Share with a Dr Who fan you

Sarah crouched over a flower bed looking to the camera and smiling while planting a plant.

Daughter makes decision and takes plant to ease distressed dad’s mind.

My Dad has a cognitive impairment and I was spending the afternoon with him to keep an eye on him ahead of a hospital appointment that was causing more stress than usual. The weather was good so we spent it in the garden, talking about all the plants, the weather, all the plants again. He

Quote marks around text which reads "I imagine workplaces where compassion and empathy are expressed, where acts of kindness are the norm, and where everyone feels valued and appreciated." -Christina Baird

Kind At Work

I’m loving seeing more people talking about kindness at work so big thank you to Jonathan Chrimes for pointing out the work Christina Baird is doing on this front. On the website they share some steps to get started participating in their Being Kind at Work campaign and here they are: 1) Commit to being

time-for-kindness-logo-final-transparent-retina

Let’s fill social media with kindness this #SocialMediaDay

Share your stories of kindness this #SocialMediaDay and let’s fill social media with goodness and focus on the kind things that humans are doing all the time! Make sure you tag us in your posts and we’ll re-share them too. You can find us on: On Facebook. On Instagram. On LinkedIn.