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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

An image with the quote that was so kind of you to do that

Day 22 – use the language of kindness

When something is kind, call it kind. A small but simple way to amplify kindness is to use the language of kindness. If you see a kind act, name it as such, either just to yourself or to the people you’re with. Bonus points if you share it with us so we can share the […]

Text reads spread solstice kindness

Day 21 – give extra kindness

Today is the shortest day in the northern hemisphere – a day many of us need a little extra kindness. Whether you’re celebrating the Solstice or wishing for the end of SAD season, let’s spread some extra kindness today and bring some light into someone’s life. Like my friend, Nicky, who took some chocolates for

Text reads ‘If you see someone without a smile, give ‘em one of yours’.

Day 20 – smile at someone in the street

Share kindness by smiling at someone in the street. “If you see someone without a smile, give ’em one of yours!” This is a well-known quote from country music star and all round legend, Dolly Parton. If it’s good enough for Dolly, it’s good enough for us!

Sarah wearing a mask and a sticker to show she's had her booster jab

Day 19 – booster time

This morning I went for my Covid booster jab. Since I had my first and second vaccines, the vaccination centre in my town has moved to a different location. But it’s still just as organised and efficient. It really is mind-blowing how such a mass programme of logistics is being undertaken, in such a quick

a man hugging a child in a field of Christmas trees

Day 18 – the children in your life

Amplify kindness: Recognise and reward the children in your life when they do something kind. How do you reward the children in your life when they do something kind? Recognising and rewarding kindness builds the kindness muscle in children and helps them grow into kinderadults. You don’t need to spend money to reward children either,

a blue car driving away along a winding road with the words thank you written below

Day 16 – give someone a lift

Share kindness: Give a friend a lift to a hospital appointment Or doctors, or psychiatrist, or physiotherapist, or counsellor, or blood test, or vaccination, or..! Going to an appointment in hospital can be worrying enough. If you then have to worry about choosing the best route, where to park your car and how to pay

a photo of 2 dogs sitting on a pink blanket on a brown sofa

Day 15 – soggy dogs

Celebrate kindness – saving dogs and owner from the rain Fabulous kindness story from my colleague and friend, Alexis Bushnell. In the torrential rain of a recent storm, she was out walking her dogs (well these lovely dogs weren’t going to walk themselves!). When waiting to cross the road (not at a crossing), a car

a ladder leaning up against a wall

Day 14 – help a neighbour

Share kindness: Lend your neighbour a tool for their DIY A couple of months ago we needed to get into our loft for a plumbing-related reason. Most people (it turns out!) have those pull-down ladder things from their loft hatch. Or at least they have a step ladder in the garage or the shed. So

a smiling teenager in front of Christmas lights

Day 13 – helping others

Celebrate kindness by telling stories like this On the way to a theatre trip Ella’s mum had bought a man called Paddy some food when they saw him begging at the tube station. They said they could tell from his thank you, just how much he needed it. On the way home, Paddy was still

The words "like, comment, share" above the time for kindness logo.

Day 12 – share kindness on social media

Amplify kindness: use the share option to spread kind stories on social media as well as dropping them a like. A share to stories on Instagram. A quick retweet on Twitter. A reshare on Facebook. Wherever you see them, take just a few seconds to help stories of kindness spread. Plus it will have a