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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

A board on display at a youth football pitch that reminds spectators this is children's football, it is a game and everyone involved is a volunteer, so please show respect

Youth football

Today’s kindness story for #VolunteersWeek2021 is a thank you to all the volunteers involved in youth football. From coaches to referees and people running the line, from football club trustees to safeguarding officers and membership clerks. There are huge numbers of people who give up their time so that young people can play sport and […]

a pair of hands and tattooed forearms using social media on a mobile phone

What if… we create cycles of kindness on social media

This month I welcome social media guide, Alexis Bushnell, to the blog. She shares some wonderful insight into the power we all have to create feeds that will breed kindness and make us smile. What if I told you that you have more power to control what happens on social media than Mark Zuckerberg? I

A photo of a Smarties-covered cake with the words please save his special day laid over the top

Save his special day

Kindness that made a little boy smile (& may have brought a few tears to my eye 😉) This message appeared on a local FB group this morning: “Does anybody happen to have a Skylanders Imaginators portal for Xbox 360 that we could either borrow or you no longer use please? We bought the game

A photo of the words polling station stuck on a window

Polling station

It’s local election day here in the UK and I’ve just been to cast my vote. It strikes me that there is plenty of kindness involved. Most obvious is the kindness of the volunteers who run the polling stations. Without them giving up their time it wouldn’t be possible to have elections at all. And

A pink square with the words of the LI connection request written in this post

LI connection request

I was struck by the kindness in a LinkedIn connection request I received today. Kind words about what this person likes about my work and enthusiasm about how that could connect us. “I wanted to connect as your approach resonates with me 🙂 I occasionally get contacted about internal-facing comms projects and it’s great to

person on a phone call

Life with MS

I heard a great story of unexpected kindness from a fellow small business owner I was chatting to yesterday. His wife has MS and he was trying to get hold of a particular consumable product that helps her manage her condition. Unfortunately there are currently some issues with it being manufactured. This product makes a

A young woman with long dark hair with her hands over her mouth and the words No spoilers please to her left

No spoilers please

My 13-year-old daughter told me a great story of kindness yesterday. She had been out playing football with a friend who is a few years younger than her. They were talking about a well-known series of children’s books (I’ll leave it to you to guess which books!). She has read the whole series (several times),

chessboard with one black piece in the middle of white pieces

What if… we all live our own truth?

I am incredibly lucky to be able to feature guest bloggers each month and to share new voices and perspectives. This month, therapist and business founder Sara-Louise Ackrill shares her thoughts on the benefits to us all when we live our truth instead of trying to hide our difference. As an autistic woman I mask

A photo of flowers with the word congratulations written above and 49 years below

Congratulations!

It was Mum and Dad’s 49th wedding anniversary last week. They popped into the supermarket for a few bits, trying to make something of the day by having a nice lunch. At the checkout they were chatting to the person who was scanning their shopping through. They mentioned it was their wedding anniversary and she

a hand holding some blue plastic strips in front of a corner shop window

Helping our local shopkeeper

Kindness can be a really small, easy thing for you that makes a big difference to someone else’s life. My husband, Tris, recently got talking to Sam, the guy who works in our local corner shop, about having to wear a face mask all day. He said he gets really sore ears. Tris works for