These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.
Let’s celebrate Danielle, the Boots employee who saved the day! “Even with the best planning in the world, there’s always something that goes wrong 😫. We took over a house to do an intense day of filming. Camera crew, photographer everything was booked and sorted. Everyone arrived minus the makeup artist and all l had […]
I went to collect a prescription for my husband and the queue was really long, but he needs the tablets so there was no option for me to come back another day. There was a lot of huffing & puffing in the queue, but people were generally resigned to waiting. I heard the poor woman
How many times have you donated blood? For those who are able to, donating blood is a wonderful way to make kindness a regular part of your life. Carys has given blood 41 times so far and is still going strong! Are you inspired to book a blood donation session?
Could you be kind to an opposing political candidate? This wonderful story of kindness in politics came from an anonymous election candidate. “Standing on the stage as the results of the election were announced, I was tired and emotional (to say the least). I knew that despite my personal disappointment I would need to follow
It would simply not be possible for grass roots football (and other sports) to happen without all sorts of volunteers. Coaches, referees, the people who run the line, the people in the tea bars, club trustees, fixture secretaries, drivers, tournament schedulers – the list goes on… Thank you to every single one of the volunteers
Sharing what’s helped you is a huge kindness and that’s exactly what Jenna did on our post about Sarah’s needle phobia. Jenna left a wonderful comment explaining her own experience and some suggestions to help Sarah. “I have white coat hypertension and I’m not good with needles either. I used to faint when having blood
“If you ever want to be encouraged that there is kindness in the world, Lucy and I were reading a book and she was confused that the little children asleep didn’t have teddies. When I told her they didn’t have one she offered the children in the book hers. Let’s approach the world a bit
Last week I ran a session at the NHS Charities Together conference about building a comms strategy. I love doing that sort of thing, it was definitely a kindness to myself to be back in the room with real people. It was so exciting, I forgot to take many photos! And I was definitely overwhelmed
“Basking in the sunshine with my coffee this morning reflecting on a wonderfully stimulating, joyful, exciting conversation with Nina Callard and Alison Ive. Connections like this, full of shared purpose, passion and energy absolutely fill me up to the brim. Collaboration rocks.” I love this story of kindness to self from Caroline. Such a beautiful
I was on the train into Victoria Station and as we pulled into the station, the driver did the usual announcements and then said that it was his co-driver’s birthday and when we were passing the cab, we might like to say Happy Birthday to her. As we walked passed the cab, that is exactly
