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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

a sign reading "this is children's and teenagers football. This is a game. The coaches are volunteers. The referees are human. this is not the world cup. Please show respect."

Grass roots football

It would simply not be possible for grass roots football (and other sports) to happen without all sorts of volunteers. Coaches, referees, the people who run the line, the people in the tea bars, club trustees, fixture secretaries, drivers, tournament schedulers – the list goes on… Thank you to every single one of the volunteers […]

Jenna, a white woman with short curly blonde hair, stands beside a beach as the sunsets wearing sunglasses and smiling at the camera.

Sharing support and advice

Sharing what’s helped you is a huge kindness and that’s exactly what Jenna did on our post about Sarah’s needle phobia. Jenna left a wonderful comment explaining her own experience and some suggestions to help Sarah. “I have white coat hypertension and I’m not good with needles either. I used to faint when having blood

A large pink Care Bear and a small pink Care Bear sit on steps beside each other.

Learning kindness from children

“If you ever want to be encouraged that there is kindness in the world, Lucy and I were reading a book and she was confused that the little children asleep didn’t have teddies. When I told her they didn’t have one she offered the children in the book hers. Let’s approach the world a bit

Sarah sitting on stage with a head mic as part of a panel at a speaking event

NHS Charities Together

Last week I ran a session at the NHS Charities Together conference about building a comms strategy. I love doing that sort of thing, it was definitely a kindness to myself to be back in the room with real people. It was so exciting, I forgot to take many photos! And I was definitely overwhelmed

Caroline outside holding a coffee on a beautiful sunny day.

Joyous connections

“Basking in the sunshine with my coffee this morning reflecting on a wonderfully stimulating, joyful, exciting conversation with Nina Callard and Alison Ive. Connections like this, full of shared purpose, passion and energy absolutely fill me up to the brim. Collaboration rocks.” I love this story of kindness to self from Caroline. Such a beautiful

A white cupcake in a rainbow case with white icing and a single candle lit in the middle of it.

A happy birthday

I was on the train into Victoria Station and as we pulled into the station, the driver did the usual announcements and then said that it was his co-driver’s birthday and when we were passing the cab, we might like to say Happy Birthday to her. As we walked passed the cab, that is exactly

Screenshot of a Tweet from Sarah reading "I know we know this but - nurses really are the best types of human in the world aren't they? I have a very severe needle phobia which has so far stopped me being vaxxed (despite desperately wanting it. Sometimes our brains are our own worst enemies) I'm having CBT for it.

Kindness is healing

An inspiring story of kindness and bravery from Sarah Goddard – thank you for sharing this. “I know we know this but – nurses really are the best types of human in the world aren’t they? I have a very severe needle phobia which has so far stopped me being vaxxed (despite desperately wanting it.

A reusable Gregg's coffee cup, the logo very worn, in front of a large bowl of fruit.

Kindness and coffee

My sister is currently working with a sleep psychologist because she has so much trouble sleeping. “The first few weeks of re-setting her sleep patterns involve having to stay up late and wake up early so her partner is attempting to stay up past 9pm to keep her company (he’s normally an early-to-bed sort.) He

Tris pointing a camera at an unseen family by the river in London

Kindness in London

Lots of kindness on display during a family Easter day trip to the Tower of London yesterday. A passenger on the Tube giving their seat to someone else who needed it more Miss B pointing out the seat-giving to me because she knew I would want to mention it here (she drew the line at

a doctor wearing a white coat with a stethoscope around his neck leans forward a little and puts his hand on the arm of a patient sat in front of him. The patient has their hand to their mouth.

A kind GP makes all the difference

It only takes one person to make a big difference as this anonymous story of a kind GP shows. “Last week I had a GP appointment at my local surgery. I’m always conscious when I see the GP that their time is limited so try to communicate as quickly as possible why I am there