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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

A cork board on a blue wall with 21 pay it forward receipts on it and some hand written notes reading “if you’re struggling, don’t be afraid to ask for a free drink. Pay it forward, buy a coffee for someone in need.” And a tally chart of pay it forward drinks.

Awesome Wales customers pay it forward with coffee.

At our local zero waste store they have a pay it forward board where you can buy a coffee for someone struggling and they dish them out to anyone who comes in and can’t afford their own. It’s such a lovely idea and, as you can see from the photo, a popular one too with […]

a small, fluffy, white dog with a large black patch on his bum and brown ears. He is standing on a patch of grass surrounded by brown leaves. He is looking away from the camera so his face isn't visible.

Delivery driver checks passing walker isn’t the buyer.

“While walking the dogs round my estate a delivery driver, heading down a path I’d just come out of, asked if I was number 8 in case I was the place he was delivering to. It wasn’t for me but I thought it was such a simple but effective kindness to check so I didn’t

Sarah and Mark sitting at a table with coffees in front of them. They are both smiling broadly at the camera.

Stranger in coffee shop acts as photographer.

I had a coffee last week with Mark Summers from Summers Print & Promotions. We had met a couple of times at the Woodley Business Club but it was good to have the chance to sit down one to one and learn more about each other’s businesses. Mark was so kind in his support for

a yellow Heron Foods carrier bag filled with crisps.

Stranger buys a bag for another shopper after they drop purchases.

“A stranger in the queue behind me bought a bag for me after much of my shopping fell out of my own bag and I was on the floor trying to pick it all up and fit it back in.” We always say that no kindness is too small and this obviously made a big

two guinea pigs in an outside pen next to a cardboard tube. One is small with flat black and white hair, the other is a bit bigger with fluffy, wild ginger and white hair.

Animals show kindness too

Kindness isn’t just restricted to people. Last week someone shared a story of how they had always been drawn to helping animals. This prompted someone else to talk about a time when their younger sister had saved a bee from a puddle by carefully scooping it up with the spade from her sandpit. I’ve explored

a brown paper bag decorated with black flowers hanging on a pink tiled wall. There is handwriting on the bag which reads “period products. Please take what you need.”

Seeing free period products brings smile on a hard day.

“After my Autism assessment I used the bathroom and spotted a little bag on the wall of period products for anyone to take what they need. I was super overwhelmed from everything so spotting this little kindness really helped me too.” It’s lovely to hear that seeing kindness had that effect. We’d love to hear

A collage of three images. The top one shows a laptop and open notebook with a pen on it on a desk, an apple, pair of glasses and bottle beside them. The bottom left shoes a patio area with a pool, parasol and sun lounger, beyond the hedge are mountains and a glorious sunny day. On the bottom right is a hand holding a square businesses card for the Hive coworking which says "live the life you've imagined.”

Kindness in a coworking space

“I found a lovely business called The Hive Coworking where I was able to work a few days (until I got COVID) it was bright and sunny and had such a good vibe. I even had a fellow co-worker offer me his folding lap top computer stand to replace my cardboard box – I thought

a pair of football goalkeeper gloves laying on a grass pitch beside a football.

Bookkeeper sponsors 12 year old goalkeeper.

Nicky from Thrive Bookkeeping got in touch to tell us that she is sponsoring a young goalkeeper in the town where she lives. He’s 12 and she has bought him a pair of gloves. She’s been told that he’s over the moon that someone would do that for him! He’s apparently very good, so who

some dark stained wooden planting boxes filled with brightly colours plants outside on a sunny day.

Gardener gifts wood to dementia patient to build planters.

My Dad has always enjoyed gardening but is finding it much harder as he is aging to keep on top of things. So he now has a gardener called Freddie to help with the ‘heavy’ work. Freddie was admiring all the wooden planters in the garden and Dad told him that he had made them

a photo of a garden fence looking strong and sturdy, inlaid is another photo of the fence from above with a folded down washing line leaning against it. Text overlaid reads “Teenager saves garden fence in storm.”

Teenager saves garden fence in storm.

During a recent storm, the fence in our back garden was swinging wildly in the wind. We weren’t at home at the time, but our 16-year-old neighbour noticed the problem. He saw that the issue was one of the fence posts, so he carried over their rotary washing line (which has a heavy block of