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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

a family sit around a table filled with food and wine. Two older people, one in a wheelchair, with children on their laps, as two adults hold drinks and smile looking at them

Day 24 – talk about kindness

Amplify kindness by instigating conversations about kindness with your friends and family. Don’t get sucked into focussing on what’s going wrong in the world over the dinner table. You could: share your favourite kindness story from this website, talk about a kindness you saw earlier that day or tell them a good news story you […]

A cup of tea and a chocolate biscuit on a Christmas table cloth in front of the box of biscuits from Sarah's neighbours

Day 23 – give and take with neighbours

My next door neighbours have just had new windows fitted. Since we live in 3-storey houses, they had to have scaffolding put on the back of the house so that the window fitters could reach the top floor! So what’s that got to do with kindness? Well, the scaffolding has blocked the signal to our

An image with the quote that was so kind of you to do that

Day 22 – use the language of kindness

When something is kind, call it kind. A small but simple way to amplify kindness is to use the language of kindness. If you see a kind act, name it as such, either just to yourself or to the people you’re with. Bonus points if you share it with us so we can share the

Text reads spread solstice kindness

Day 21 – give extra kindness

Today is the shortest day in the northern hemisphere – a day many of us need a little extra kindness. Whether you’re celebrating the Solstice or wishing for the end of SAD season, let’s spread some extra kindness today and bring some light into someone’s life. Like my friend, Nicky, who took some chocolates for

Text reads ‘If you see someone without a smile, give ‘em one of yours’.

Day 20 – smile at someone in the street

Share kindness by smiling at someone in the street. “If you see someone without a smile, give ’em one of yours!” This is a well-known quote from country music star and all round legend, Dolly Parton. If it’s good enough for Dolly, it’s good enough for us!

Sarah wearing a mask and a sticker to show she's had her booster jab

Day 19 – booster time

This morning I went for my Covid booster jab. Since I had my first and second vaccines, the vaccination centre in my town has moved to a different location. But it’s still just as organised and efficient. It really is mind-blowing how such a mass programme of logistics is being undertaken, in such a quick

a man hugging a child in a field of Christmas trees

Day 18 – the children in your life

Amplify kindness: Recognise and reward the children in your life when they do something kind. How do you reward the children in your life when they do something kind? Recognising and rewarding kindness builds the kindness muscle in children and helps them grow into kinderadults. You don’t need to spend money to reward children either,

a blue car driving away along a winding road with the words thank you written below

Day 16 – give someone a lift

Share kindness: Give a friend a lift to a hospital appointment Or doctors, or psychiatrist, or physiotherapist, or counsellor, or blood test, or vaccination, or..! Going to an appointment in hospital can be worrying enough. If you then have to worry about choosing the best route, where to park your car and how to pay

a photo of 2 dogs sitting on a pink blanket on a brown sofa

Day 15 – soggy dogs

Celebrate kindness – saving dogs and owner from the rain Fabulous kindness story from my colleague and friend, Alexis Bushnell. In the torrential rain of a recent storm, she was out walking her dogs (well these lovely dogs weren’t going to walk themselves!). When waiting to cross the road (not at a crossing), a car

a ladder leaning up against a wall

Day 14 – help a neighbour

Share kindness: Lend your neighbour a tool for their DIY A couple of months ago we needed to get into our loft for a plumbing-related reason. Most people (it turns out!) have those pull-down ladder things from their loft hatch. Or at least they have a step ladder in the garage or the shed. So