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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

a jar of marmalade with a decorative spoon in it, a ribbon around it and a label reading "orange marmalade."

Marmalade kindness in a supermarket

“I was in a supermarket buying a jar of marmalade. I don’t have the strength I used to have in my hands and as I live alone, there’s no-one at home to open jars for me. I noticed a young chap near me in the aisle, so I asked him if he could loosen the […]

a femme presenting person with short blonde hair swept across their face and a yellow scarf wrapped around their neck, standing in front of the Thames on a rainy day with an umbrella up.

Londoner returns lost purse

“I dropped my purse in a store in Central London…I cancelled my cards etc as I presumed it’d been stolen. The the next day this lovely girl turned up on my doorstep with my purse in hand!! She’d found it on the shop floor and delivered it back to me (my address was on my

A child with curly hair stands next to seat where Archie, a ginger cat, is sitting, so they are eye to eye looking at each other affectionately. Archie is wearing a blow up pink collar.

Archie the kind, hospital cat

When Dawn was waiting in A&E for over 5 hours while in a lot of pain, she was thrilled to meet Archie, a cat who visits the hospital to comfort patients. Dawn shared her story with me “I was in so much pain due to gallstones but then we got a visit from the famous

A hand at the beach holding out a sign that says 'Kindness. Pass it on'

Friends like family

Thank you to Charlie for contacting us to “big up one of my best friends Steph who exudes kindness always.” Charlie shared that “Sometimes I’m not good at messaging back because of social anxiety / being overwhelmed and she gets that and never makes me feel bad about it. I wish everyone had a Steph

Ekua, a Black woman with short black hair wearing a blue and gold scarf and black dress, smiles broadly at the camera while leaning against a decorative door frame.

Ekua Cant – Kindness Superhero

Meet Ekua Cant, another kindness superhero nominated by Akua. Akua explained that Ekua “truly embodies kindness for others. She is part of a committee for Tech London Advocates to encourage more Black women in technology. A coach, well-being as well as mental health specialist, and provides guidance plus support for those in the industry. The

A bowl of a rich stew with dumplings.

Emma Knight – kindness superhero

Emma Knight started helping people during lockdown by delivering food parcels and setting up a community help group. Today that group has grown massively and they do fair share with local businesses. They use an electric van to collect and deliver food to the community and raise awareness of being green. It is all volunteer

A red postbox on a street beside a brick wall and in front of some bright yellow flowers.

Jodi Ann Bickley – kindness superhero

Meet Kindness Superhero Jodi Ann Bickley who writes hugs in an envelope to people. An avid letter writer, author, doodler, mum and over thinker, Jodi writes letters to people to share some love and kindness with them. She’s also written two books, One Million Lovely Letters and ‘Write A Letter’ which helps people to write

An Amazon parcel wedged between a plant pot and an outside wall.

Neighbour’s parcel kindness

“My neighbour just knocked at my door because she had seen a parcel out on my doorstep and it had just started to pour with rain! When she saw that I was at home (and the rain had stopped!) she knocked and handed over my parcel. I didn’t know the delivery was coming today, so

Akua, a Black woman with tied back brown hair wearing a long-sleeved purple top.

Vanessa Vallely – kindness superhero

Meet Vanessa Vallely OBE – another of 2022’s kindness superheroes. Akua Opong tells us all the amazing ways that Vanessa shows kindness in her work and her personal life: “Vanessa is the founder of a number of initiatives aimed at achieving gender parity and raising the profile of women in the workplace. Through We Are