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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

The Metalidads, 3 bearded men, stand around a wooden shop counter as one older grey haired man kneels down unscrewing part of it. A child stands behind him watching. Around them are tables with the remnants of some stock.

Metalidads help dismantle shop as sustainability store closes

“Our local zero waste shop sadly closed recently but the community really rallied round to help them get out, including the Metalidads group and the dad of one of the owners helping take the counter apart.” Tell us about the kindness happening in your local community here. And discover more people as kind as the […]

birds eye view of part of the London Marathon with many people running. Text overlaid reads “London Marathon spectator provides ankle support to struggling runner.”

London Marathon spectator provides ankle support to struggling runner.

“After 30 years of trying I finally got a place in this year’s London Marathon. I did all the training after having foot operations and a hip replacement, it wasn’t ideal. By mile 16 I was struggling with my ankle, it had had enough! An amazing spectator asked me if I would like an ankle

A hand holding a keyring from which a key dangles. Text overlaid reads “I locked myself out as I left my house to go to aerobics. My parents brought my spare key round so I could get in after class.”

Parents drop spare key round

“Last week I locked myself out as I left my house to go to my aerobics class. I called my parents who brought my spare key round so that I could get back into my house after my class had finished, rather than waiting for hours until my daughter came home from school.” I suspect

A child with medium light skin tone and black hair in tight braids, has their face painted like a lion or fox by an adult. Text overlaid reads “Adult brings joy by painting faces of children.”

Adult brings joy by painting faces of children

“While walking my dogs I spotted an adult sitting in a garden painting the faces of some very excited children. I don’t know what the context was but I thought it was really kind of them to spend the time turning them into whatever wild and wonderful things they wanted to be!” I suspect many

An envelope with “mum and dad” written on it, propped on a table. Text overlaid reads “Teenager drops round anniversary card on behalf of parents.

Teenager drops round anniversary card on behalf of parents.

What kindness has a teenager in your life done lately? Tell us here. On my parents’ wedding anniversary I was working all day so, despite them living only live 15 minutes I didn’t have time to deliver their card. My teenage daughter delivered their card for me while she was out and about on another

a strawberry lip balm in a red tube.

Sister gives lip balm away.

“My sister buys lip balm that comes in a set but she doesn’t like one of the flavours so she gives that one to me.” What a lovely reminder that acts we can dismiss because they’re so small or by a loved one are also kindnesses. When we say no kindness is too small, we

A woman with medium dark skin tone and brown curly hair in an afro sits in a chair with a laptop on her lap. She looks at the screen with a neutral expression. Text overlaid reads “Freelance community offers support after tough day.”

Freelance community offers support after tough day.

We see so much kindness in the freelance community – what kindness have you seen? “I’m part of the Recommended community and when I recently shared that I had had a tough day with potential client work falling through, other members of the group shared their own experiences to help me feel I wasn’t alone.

Mel, a woman with light skin tone and short blonde hair in a fringe across her face, sits hugging a melodeon tightly with a gentle smile on her face.

Double kindness spotted in Facebook group.

“I spotted a double kindness – in my Facebook group, Mel shared a kindness to self as she celebrated her business success, and included a shout out to me for my guidance and support. It gave me the warm fuzzies and made me tear up with both gratitude for her appreciating me, and joy and

Two children playing in the sand on a beach with buckets and spades while someone holding the phone holds a cardboard container of cod bites and chips. It is a beautiful sunny day.

Stranger gives spare cod bites and chips to family.

“Last week we were on holiday in Bournemouth. A lady came over and said they had been given some cod bites and chips that they didn’t need (duplicate order) and would we like them? It was a lovely act of kindness from a stranger. The children really enjoyed them. The lady said she didn’t want