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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

A full football stadium of fans at a Euro 2024 match.

Headteacher lets kids come in later after Euro finals.

“Our headteacher is letting kids come in late on Monday so they can watch the Euro finals. That’s kindness!” Sports related kindness holds a special place in my heart so I really loved this story from Joanne – and I’d love to hear yours too! More stories of kindness in sports: Receptionist lends shoes to […]

Someone taking a stroke as they wild swim at sunset. Text overlaid reads "Someone stopped to take a picture of me wild swimming and sending it to me after."

Someone stopped to take a picture of me wild swimming and sending it to me after.

A big thank you to Georgina who told us about this story of kindness she experienced over on Instagram; “Someone stopped to take a picture of me wild swimming and sending it to me after.” Get even more stories of kindness: London Marathon spectator provides ankle support to struggling runner. Hobbycraft employee offers cold water

a small Jack Russell Terrier with a red hardness on attached to a lead being held by someone out of frame. Text overlaid reads “Dog walkers hold escaped dogs.”

Dog walkers hold escaped dogs.

“My dogs ran over road to say hello to some other dogs they saw. I was in a panic trying to get down the bank with a dodgy knee but thankfully the other people held them until I could get to them.” Send us your stories of kindness so we can share them with even

a stripy rainbow sock beside text reading “Someone picked up a sock I lost and found me to give it back.”

Lost sock returned.

“Someone picked up a sock I lost and found me to give it back.” We always say that no kindness is too small and this great example from Georgina shows just that! Discover even more acts of kindness to remind you how much there is happening every single day: Stranger pays for car park fees

7 unicorns in different sizes, colours and styles sitting on a bed in front of a cardboard box that they came out of.

Online friend posts unicorns to Autistic unicorn fan.

“During a Mastodon chat I happened to mention my love of unicorns and someone said that they’d been gifted lots as their work logo used to be a unicorn – would I like them. I leapt at the chance and a week later a box stuffed with 7 unicorns in various sizes, colours and styles

Screenshot of a video call with 15 people on the screen, including Sarah. Everyone is smiling or laughing and looks really friendly and happy.

Attendees support class host having tech issues.

“At an online convention 1 of the classes had a lot of tech issues & a lot of attendees left. The presenter was so stressed & apologetic but the attendees who hung in there were super supportive & kept saying the presenter was doing great and cheering them on.” People are kind – here’s some

a person wearing bright rainbow coloured Lucky and Yak dungarees. They are holding a dog lead.

Runner compliments Lucy & Yak dungarees.

“While walking my dogs a runner went past, we did the good morning and nod and then they said they love my dungarees. It made me smile – I love my Lucy and Yak dungarees too!” A simple compliment is a great way to spread a smile and kindness – how can you do that

James, Steph and Sarah stand beside a tall sign for the Reading Community Festival. James is a man with light skin tone, Steph is a woman with light skin tone using a walking stick. Sarah is a woman with light skin tone.

Help us spread kindness and hope!

We want the kindness stories here to represent everyone. We want to highlight the kindness happening across all groups. Our team is small and mostly white, cis, straight and middle class and we know that can affect the stories of kindness that we share. It’s also why it’s so important for us to hear from

A man with medium dark skin tone and grey hair on a grassy area, one arm reached out to brace himself, the other going off the other way.

Young men help 70 year old after fall.

“Last night, 3 or 4 young lads / men helped my dad in his late 70s off the floor when he collapsed out side the doctors by the the rugby club. They very kindly helped him up and looked after him as he came around and then walked him to the bus station. After a