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Screenshots of two emails. One reads "Dear Bruce, I have spoken to Paola and she would love to have a chat about the support you need and whether she can help you. As I mentioned, she has been working with a former client of mine who was also in a position where they needed to improve their communications and required delivery support to do that. I’ve copied her in to this email so that you can contact each other directly and arrange a mutually convenient time for a chat. Best wishes, Sarah." The second reads "Dear Sarah, Many thanks – I’ll gladly follow-up with Paola. Timing is good. I have an act of kindness for you to record. It’s your cheerfulness in helping us find a communications specialist! Best regards, Bruce."

Kindness in the comms community

Bruce contacted me to see if I could help his charity with their comms, the support I provide is not what he needs, so I suggested a contact of mine and put him in touch with her. He made this comment about my kindness in helping him. “Dear Bruce,I have spoken to Paola and she […]

Text reads, "Inclusive language during the month of Ramadan. Instead of "You poor thing, it must be so difficult for you", try this: "I have so much admiration for your commitment to your faith". Instead of "Oh, how come you're not fasting like the others?" try this, Be mindful and respectful. There are a number of reasons why someone may not be fasting, which they may not want to share. Instead of 'It's going to be difficult to accommodate time off for you", try this, "I know how important it is for you to have this time off, I will try my best to accommodate." Instead of "If you're not eating, do you want to just work through your lunch break to get this finished," try this, "I appreciate you are not eating but please ensure you take regular breaks throughout the day."

Inclusive language during Ramadan

A big thank you to Ash of Changing Minds for sharing this information about inclusive language during the month of Ramadan. Choosing to use inclusive language and consider what we’re saying is an act of kindness and Ash has lots more information on how to do that on her account so do go and follow

The Include dot org logo.

Include Choir

When I saw the Include Choir at KindFest I knew I wanted to share them on Time for Kindness. The Include Choir support people with communication disabilities and is led by Speech therapists. They have so many wonderful songs using Makaton signs and even online inclusive meetings so everyone can join in. Find out more

Screenshot of a Tweet from Keith Riley reading “All comms people. If you’re on your own / one man band - don’t struggle, announcing news like this is really hard. If you need a hand with words or timelines or explaining how national morning affects people there’s plenty of us to help. Comment.”

Kindness in comms

The comms community were amazing after the news of the Queen’s sad death broke. They reached out to help, support and guide each other during difficult times and Keith Riley was one of those wonderful people going above and beyond to help the community. Being a communications professional is hard and can be draining at

A wall with graffiti of a face and the words what now

You’ve got a comms strategy – now what?

I recently spoke at both the NHS Charities Together conference and the LUPC-SUPC procurement conference about how to build a comms strategy. I also spend a lot of time supporting clients to write their comms strategies. For me, that strategic approach to communicating with your audiences and sharing your messages is vital. Most communications people

A pale pink background with a blue question mark at the right-hand side of the image

10 questions for building a communication strategy

‘How do I build a communication strategy or plan?’ remains one of the most common questions I get asked. I find it reassuring because it demonstrates a recognition that a strategic approach is going to be better than an ad hoc one for reaching audiences with messages of kindness. This week I am running a

A family of swans swims across the beautiful lake that Sarah sometimes uses for walking meetings

How to ace walking meetings

Today marks the start of Mental Health Awareness Week 2022. The theme this year is loneliness and the Mental Health Foundation are encouraging people to build meaningful connections. One way to encourage connection building is to get out for a walk together. I love taking a walk round the beautiful lake in this photo, often

A road sign with the word right and a right-pointing arrow and wrong with a left-pointing arrow

Are you getting communication right?

“How do I make sure that people read my newsletter?”“How do I make people look at my website?”“How do I make sure that people listen to me?” These are questions which I regularly hear from my clients. And I usually have to answer with another question – how sure are you that you need a

2 wooden model figures each holding a jigsaw piece and connecting them together to collaborate

How to collaborate

Many organisations are currently looking at their post-pandemic ways of working. One element of success will undoubtedly be how well teams and individuals can collaborate. In this blog I write about the time when I helped my daughter to refresh the posters on her bedroom wall and what that taught me about working together. For

Sarah Browning at the NEUPC Conference

Celebrating 11 years of spreading kindness

Celebrate 11 years in business with me by telling someone why you appreciate them 🥳 People have been kind to me by explicitly telling me that my work and support has made a positive difference to them and it always makes me smile. Lovely comments like: “I am always bowled over by fantastic people like