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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

Sarah, a woman with light skin tone wearing a wig of white hair with a red cross on it and a red England Women’s football shirt, sat on a train. She is smiling broadly with an England flag painted on her cheek.

Women’s Euros spark kindness from non-football fans!

After the Lionesses won their semi-final at the Women’s Euros, several people who aren’t into football themselves messaged me to say how exciting it must be for me. I thought it was really kind to think of me and send me a positive message simply because they know it’s a big deal to me! What […]

a black board with notes in different coloured writing on it reading "you will be ok," "you will always be enough," "you are enough," you are valid and you can do this," spread love," you are loved," "never give up, just try your best," do not worry about tomorrow for tomorrow will worry about itself," you look very pretty," "have a happy and safe Pride from B Radio," "you are doing so well."

Cross-generational kindness at Pride.

“A little girl came up to me and my partner after Pride and said ‘umm.. excuse me, I saw you in the parade earlier and umm.. I thought you were fabulous!’ It really warmed my heart and gave me so much faith and hope for the younger generation!” What a wonderful moment of kindness at

Text reading “I heard about Time for Kindness from you and really enjoy reading the posts and it has encouraged me to notice everyday kindness.”

Our why.

I’ve been pondering my ‘why’ recently. And whichever way I look at it, my purpose is about helping people to feel more positive. Whether that’s positive about themselves, their work or the world. So when I get feedback that my work has made a difference to someone’s life, I’m really pleased. It’s good to know

a lock on the River Thames the gates of which are closed. It is a sunny day with some white clouds in the blue sky.

Kindness at the River Thames

I was sitting by a lock on the River Thames and I noticed a boat come through and then start to do a strange reverse manouver. Then the man driving the boat called out to someone on the other side of the river and asked her to press the button to close the gates. I

A teddy with brown fur, blue ears and on each paw a yellow, red, green or yellow patch. The two visible on the arms say “music” and “hand.”

Repair Cafe volunteer goes above and beyond.

“At Repair Cafe Barry we have an Autistic boy who comes in every month with his teddy. One of our volunteers spotted a very similar teddy in a charity shop for £1 and bought it for spare parts as needed.” What a kind volunteer to be thinking about the repair cafe and that boy specifically

Text reading “Live with The Mindful Gingernut. Social media and wellbeing. Tuesday 22nd July.” Beside a photo of Sarah, a woman with light skin tone and light brown hair smiling broadly wearing a white t-shirt with the Time for Kindness logo on it and the tagline reading “kindness is all around us.”

Social media and wellbeing.

On Tuesday 22 July at 7.30pm, head kindness cheerleader Sarah is doing an Instagram Live with Becky Greaves. It’s part of her wonderful summer series about social media and wellbeing all about finding harmony between our online world and our wellbeing. Join us live to be part of this really important discussion.

a footpath with a woodland to the left and fields to the right. The sky above is blue and scattered with some fluffy white clouds.

Sherwood Forest legacy of kindness lives on.

“We were walking in Sherwood Forest with our two Border Terriers when we realised that the puppy, just 8 months old, wasn’t with us. We shouted and searched everywhere, beginning to feel really desperate and thought he may have fallen down a rabbit hole. I started to cry when I heard a ladies voice from

a laptop open to show the screen which has the Linux Mint info on it and the terminal open to show the Mint logo and information.

Linux laptop for kids struggling to learn on mobile.

“I heard that a family on the estate were trying to home school their 8 and 11 year old children on dad’s mobile phone, so I cobbled together a Linux laptop from the best parts I had to hand. I bought a new SSD (hard drive) for them and it ran as sweet as a

Text reads “how you can help more people see kindness: like our posts, comment on our posts, share our content, tag us in your stories of kindness.

Be the change in no time at all.

Want a world where kindness is recognised, valued & talked about more? You can make it happen! With just a few simple actions you can be part of something bigger; start the ripple of kindness. And the best bit? It’s really quick to do! All of this also lets the algorithm know that you want

A large brown paper bag with “Tesco Whoosh” printed on it. In handwritten text is an order number and “hope you feel better soon.”

Tesco Whoosh order comes with kindness.

“Firstly I wondered how on earth Tesco’s knew I was ill. Then I remembered my order had Lemsip and Strepsils in it! 🙏 Thank you Tesco to your thoughtful staff for the message. Every little does help! It’s rare when a business takes the time to be thoughtful or go the extra mile. In a