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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

a folded over Guardian Saturday magazine sticking out of a white envelope.

Posting Guardian magazine to friend who was in it.

“I saw a photograph in the Guardian Saturday magazine that had been taken by a photographer friend of mine. When I messaged him to say that I liked it, he asked if I might be able to send him my copy of the magazine when I finished with it because he hadn’t been able to […]

two older men in a field stood beside each other laughing. Both have light skin tone and short grey hair, one is taller with a grey goatee and is wearing sunglasses.

Age Without Limits Day

Today is Age Without Limits Day – a day for us all to come together and take action to end ageism. Kindness is inherent in days like this which focus on making positive change in the world. This year’s theme from the Centre for Ageing Better is: Celebrate Ageing. Challenge Ageism. What kindness have you

Sarah standing behind the Time for Kindness stall under a red awning. She is talking to an adult with a child, Sarah is wearing a Time for Kindness t-shirt with a square and a magnifying glass around a badge on it. Inlaid is a close up of the badge which has a rainbow and trans pride flag around the edge and reads “you are safe with me.”

Sister fixes badge.

The pin on my ‘you’re safe with me’ badge had broken so I couldn’t wear it. My sister sometimes makes jewellery so she has jewellery-making tools and she kindly fixed it for me by attaching a new, stronger fitting on the back. How do your family (of birth or choice) show kindness? Read about more

a screenshot of some messages on the Young Minds board. One reads “You are so brilliant, you have so many exciting things ahead of you. The result of this exam will not determine the rest of your life x” Another reads “I’m 20 and I promise you, it is not the end of the world. They don’t show your worth. I PROMISE, you can get through this and I promise you, everything will be okay. Good luck

Young Minds collects messages of support for those sitting exams.

Exams can be incredibly stressful and that’s why we love Young Minds campaign which is collecting messages of support for young people doing exams. There are so many messages to scroll through offering reminders, support and hope to those who need it. This is a true collection of kindness – have you left a message

a train waiting at Oxford station. On the platform are many people waiting to board. The sky above is blue but with lots of white clouds.

Train employees go the extra mile for distressed parent.

“I was travelling by train from Oxford to my dad’s memorial with my 6 month old baby Frank and I was very overwhelmed and stressed. I put my rucksack down on a platform and forgot to pick it up. When I realised I had lost it, my body flooded with adrenaline and I got very

Sarah, a woman with light skin tone and shoulder length light brown hair, standing on a stage holding a microphone. To one side of her is a laptop on a stand. To the other are several empty chairs around a small table. Behind her is a screen showing a slide with text on it reading “the power and connection of kindness.”

Time for Kindness speaking events in June.

Our head kindness cheerleader is talking at loads of events in June, so there are lots of opportunities to hear her speak about the power of kindness and communication: North Western Universities Purchasing Consortium (NWUPC) conference.Institute of Internal Communication conference.a Connect Reading Learnalot session.a conversation with Louise Winters – the Sparkle coach ✨ in one

An old building in Bridport of brown stone with wooden windows set in to it. The entrance to it is a rounded turret style which protrudes from the rest of the building. A bend and bin are under the downstairs window. Behind it a pedestrianised street. The sky above is bright blue with a few fluffy clouds.

Olly the banjo player in Bridport is a kindness superhero.

“I recently left my handbag behind on a bench after lunch in Bridport Dorset. It was fully loaded with car keys, phone, credit cards and even cash … A guy with a banjo- I think his name was Ollie Jessop…? tracked me back to where I was working and came and handed it in. I

A New York street on which the Viand Coffee Shop sits. It has a brown awning sticking out over the entrance and a brown sign above the window, both with the coffee shop name on. In the window is a yellow neon sign reading “coffee shop” and a red one reading “open.”

Recipient of coffee shop kindness turns out to be CEO’s father.

“At a coffee shop I noticed an elderly man with his caregiver looking around for a place to sit. All the comfortable armchairs were taken, I happened to be sitting alone at a spacious table. I kindly offered them my spot and quietly moved to a nearby wooden chair. Later, his son joined him. For

a heart in the trans pride colours surrounded by more hearts in each of the individual trans pride colours. Text overlaid reads “Allies write letters of support for trans people”

Allies write letters of support for trans people.

Allies across the US are being proactive in their support of trans people by writing letters of support which are then included with binders and femme shapewear provided by charities like Point Of Pride. This active ally-ship is also a beautiful act of kindness that we’re sure makes a big difference to everyone receiving it.

a large physical version of the LinkedIn logo sits on an area of earth at the front of well tended gardens. Beyond the garden is a tall mostly glass building with white stone columns at the entrance.

Friend shows support on LinkedIn.

“I noticed someone had Liked my post on LinkedIn. It turned out to be an old school friend who thought as she knows lots of publishing people, it might help them see I’m an editor and ask for my services. Haven’t seen this friend for about 30 years so it was a surprise!” What a