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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

A boy with dark skin tone and short black hair holding a ball under his arm walks beside an older man with dark skin tone and short grey beard wearing a black fitted wrap around his hair and a Hawaiian shirt.

Learn about the Age Positive Image library.

I recently heard about the Age Positive Image library; the first free library showing positive and realistic images of older people. This struck me as being a great example of kindness because representation is so powerful and it goes hand in hand with a campaign from the Centre for Ageing Better to challenge ageism for […]

Text reads “So I’m not sure if this is allowed but I just wanted to give a shout out to BeSafe who have astonished me with their level of customer service, and I thought this group is the best to in case anyone was undecided on which ERF car seat to buy! So a bit of background, my son has 20 allergies (and counting as still working them out) and can only wear cotton/bamboo clothes so is a very sensitive little soul. I noticed after he had been in his Be Safe Stretch the back of his neck and sides of his face would come up in a rash. I reached out to BeSafe’s customer service to see if they have shoulder pads in the summer cover material (bamboo) which I currently saving for, but they didn’t - the next thing I know I get an email advising they have made my boy a very special set using the summer cover material. Absolutely gobsmacked and overwhelmed at such amazing thoughtfulness from a company! I highly recommend.”

BeSafe customer service go above and beyond.

My sister-in-law told me about this wonderful kindness story she saw in a FB group she’s in. Thank you to the poster who gave us permission to share it too. “So I’m not sure if this is allowed but I just wanted to give a shout out to BeSafe who have astonished me with their

a train arriving at Bank tube station. Several people are standing around on the platform waiting for it.

Kindness on the London tube.

My daughter spotted a man on the Tube in London telling another man that his bag wasn’t closed properly. What kindness did you see today? No kindness is too small to shout about so tell us what you’ve seen today. Get more inspiration for what kindness you might be able to see with these stories:

a green school jumper tied around a lamp post - the school badge is facing outwards so it’s easily identifiable.

Lost school jumper tied to lamp post.

I was out for my morning walk when I spotted a school jumper that had obviously been dropped during the school run. Someone had tied it to a lamp post – a double kindness because it was now more visible and it wouldn’t be trampled on. Tell me about a kind moment you’ve seen lately.

a decorative plastic bag with 6 snickerdoodle cookies in it. On the bag rests a brown card note reading “thank you.”

Snickerdoodle thank you.

“One of the people I helped brought me snickerdoodles.” Kindness is contagious as this lovely story proves – the kindness of helping led to the kindness of a thank you gift. If you want daily reminders of how kind people are, make sure you’re following us (Instagram, Facebook, LinkedIn, Mastodon or Bsky)  because we share stories of kindness sent in

the inside of a theatre with the safety curtain down viewed from one of the high up seats.

Stranger at theatre moves so friends can sit together.

“I gave up my seat in the waiting area of the theatre for someone who wanted to sit with her friend.” What a great example of a small act of everyday kindness. You can send in any act of kindness to us, however small or large, through our social media (Instagram, Facebook, LinkedIn, Mastodon or Bsky) or our website. We

Tris, a man with light skin tone and short dark grey hair and stubble, and Sarah, a woman with light skin tone and long grey hair, sat at a picnic table outside the Salt Café on a sunny day. They are both smiling and have a takeaway coffee each.

Salt Café recommendation for killing time.

We dropped our daughter off for the pre-match warm up at Portchester football club, we then had about an hour to kill before going in to watch the game. A member of staff from the home team told us about the Salt Café (check out their website), which was 5 minutes walk away on the

a Boots shop on a street at night, the inside of the store is lit up along with the Boots logo on the outside.

Free Boots body butter given to stranger.

“In Boots someone buying a 3 for 2 of body butter only needed two so gave me the 3rd!” This great example of everyday kindness was shared at one of our wellbeing workshops. The workshops are designed to improve your people’s wellbeing and the way they connect and collaborate. Contact me to discuss having a

a tabby cat laying on a cream blanket on a sofa which looks very snuggly and warm.

Heated blanket while working from home.

“My aunty offered me her heated blanket so I could work from home more comfortably.” This story was just one of many shared in a recent workshop I ran. Sharing kindness stories is a powerful activity we do that creates positive energy and mindset. It helps attendees learn how to focus on the good and

A section of Ely High street with various shops around a pedestrianised area. Someone is walking down the street.

Kindness on Ely high street.

“I returned to Ely to buy a tall, slim chest of drawers that I had seen earlier in the week.  Ely is one of those places with a traditional High Street and strange one way systems and really interesting and cool shops. My chest of drawers shop is in the centre and being unfamiliar with

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