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#ProjectAmplifyKindness

These stories share acts of kindness from real people in every day life. #ProjectAmplifyKindness is about changing the balance of the narrative about the world and how people behave.

A large brown paper bag with “Tesco Whoosh” printed on it. In handwritten text is an order number and “hope you feel better soon.”

Tesco Whoosh order comes with kindness.

“Firstly I wondered how on earth Tesco’s knew I was ill. Then I remembered my order had Lemsip and Strepsils in it! 🙏 Thank you Tesco to your thoughtful staff for the message. Every little does help! It’s rare when a business takes the time to be thoughtful or go the extra mile. In a […]

A large disabled toilet with a changing space, the red pull cord all the way to the floor, and a hoist.

Pregnant person welcomed in disabled toilet.

“I was in a queue at intermission of a concert for the disabled toilets. There were several of us in the queue all of us with walking sticks. Everyone helpfully held the door for the next disabled person to enter. It was also radar-locked if you let it fully close too. I had walked by

Text reads “how are you already being kind without realising it?”

How are you already being kind without realising it?

Lots of us are probably already adding kindness into our days, perhaps without realising it. Here are some ways that you may have carried out an act of kindness without even thinking about it: • Donated clothes or bric-a-brac to a charity shop. • Recommended a book or TV series to a friend. • Let

a woman with light skin tone and bright pink hair tied back with some in a fringe on her face smiling and pointing to the design on her top. The top has long sleeves which are black and a white body with “I bat for the bonelord” on it and a large black circle with a skull on it.

Customer service kindness at TeeMill.

“I ordered some High Rollers merch from Teemill and after it hadn’t been dispatched the day after it was due to arrive, I contacted the company to ask what was going on. They explained the items are made to order so the shipping estimates are often wrong but very kindly upgraded my shipping to first

a folded over Guardian Saturday magazine sticking out of a white envelope.

Posting Guardian magazine to friend who was in it.

“I saw a photograph in the Guardian Saturday magazine that had been taken by a photographer friend of mine. When I messaged him to say that I liked it, he asked if I might be able to send him my copy of the magazine when I finished with it because he hadn’t been able to

two older men in a field stood beside each other laughing. Both have light skin tone and short grey hair, one is taller with a grey goatee and is wearing sunglasses.

Age Without Limits Day

Today is Age Without Limits Day – a day for us all to come together and take action to end ageism. Kindness is inherent in days like this which focus on making positive change in the world. This year’s theme from the Centre for Ageing Better is: Celebrate Ageing. Challenge Ageism. What kindness have you

Sarah standing behind the Time for Kindness stall under a red awning. She is talking to an adult with a child, Sarah is wearing a Time for Kindness t-shirt with a square and a magnifying glass around a badge on it. Inlaid is a close up of the badge which has a rainbow and trans pride flag around the edge and reads “you are safe with me.”

Sister fixes badge.

The pin on my ‘you’re safe with me’ badge had broken so I couldn’t wear it. My sister sometimes makes jewellery so she has jewellery-making tools and she kindly fixed it for me by attaching a new, stronger fitting on the back. How do your family (of birth or choice) show kindness? Read about more

a screenshot of some messages on the Young Minds board. One reads “You are so brilliant, you have so many exciting things ahead of you. The result of this exam will not determine the rest of your life x” Another reads “I’m 20 and I promise you, it is not the end of the world. They don’t show your worth. I PROMISE, you can get through this and I promise you, everything will be okay. Good luck

Young Minds collects messages of support for those sitting exams.

Exams can be incredibly stressful and that’s why we love Young Minds campaign which is collecting messages of support for young people doing exams. There are so many messages to scroll through offering reminders, support and hope to those who need it. This is a true collection of kindness – have you left a message

a train waiting at Oxford station. On the platform are many people waiting to board. The sky above is blue but with lots of white clouds.

Train employees go the extra mile for distressed parent.

“I was travelling by train from Oxford to my dad’s memorial with my 6 month old baby Frank and I was very overwhelmed and stressed. I put my rucksack down on a platform and forgot to pick it up. When I realised I had lost it, my body flooded with adrenaline and I got very

Sarah, a woman with light skin tone and shoulder length light brown hair, standing on a stage holding a microphone. To one side of her is a laptop on a stand. To the other are several empty chairs around a small table. Behind her is a screen showing a slide with text on it reading “the power and connection of kindness.”

Time for Kindness speaking events in June.

Our head kindness cheerleader is talking at loads of events in June, so there are lots of opportunities to hear her speak about the power of kindness and communication: North Western Universities Purchasing Consortium (NWUPC) conference.Institute of Internal Communication conference.a Connect Reading Learnalot session.a conversation with Louise Winters – the Sparkle coach ✨ in one