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communication lessons

A wall with graffiti of a face and the words what now

You’ve got a comms strategy – now what?

I recently spoke at both the NHS Charities Together conference and the LUPC-SUPC procurement conference about how to build a comms strategy. I also spend a lot of time supporting clients to write their comms strategies. For me, that strategic approach to communicating with your audiences and sharing your messages is vital. Most communications people […]

A pale pink background with a blue question mark at the right-hand side of the image

10 questions for building a communication strategy

‘How do I build a communication strategy or plan?’ remains one of the most common questions I get asked. I find it reassuring because it demonstrates a recognition that a strategic approach is going to be better than an ad hoc one for reaching audiences with messages of kindness. This week I am running a

A family of swans swims across the beautiful lake that Sarah sometimes uses for walking meetings

How to ace walking meetings

Today marks the start of Mental Health Awareness Week 2022. The theme this year is loneliness and the Mental Health Foundation are encouraging people to build meaningful connections. One way to encourage connection building is to get out for a walk together. I love taking a walk round the beautiful lake in this photo, often

A road sign with the word right and a right-pointing arrow and wrong with a left-pointing arrow

Are you getting communication right?

“How do I make sure that people read my newsletter?”“How do I make people look at my website?”“How do I make sure that people listen to me?” These are questions which I regularly hear from my clients. And I usually have to answer with another question – how sure are you that you need a

2 wooden model figures each holding a jigsaw piece and connecting them together to collaborate

How to collaborate

Many organisations are currently looking at their post-pandemic ways of working. One element of success will undoubtedly be how well teams and individuals can collaborate. In this blog I write about the time when I helped my daughter to refresh the posters on her bedroom wall and what that taught me about working together. For

Sarah Browning at the NEUPC Conference

Celebrating 11 years of spreading kindness

Celebrate 11 years in business with me by telling someone why you appreciate them 🥳 People have been kind to me by explicitly telling me that my work and support has made a positive difference to them and it always makes me smile. Lovely comments like: “I am always bowled over by fantastic people like

A person stands with arms outstretched in front of a moody night sky and a lit up heart shape of authenticity and self-compassion

Authenticity in communication

Many years ago the large charity I worked for was launching a particular employee initiative. I wanted to contact other organisations who had done something similar. My plan was to ask for their advice and learning about the communications. I was in a junior role and felt inexperienced, so I asked a more senior colleague

Sarah smiles while crossing her arms in front of her chest making the International Women's Day sign for Breaking the Bias.

Breaking the Bias

I am so thrilled to be taking part in Women’s Voices 2022 for International Women’s Day organised by Media Trust today. I’ll be using my professional knowledge to help a charity improve their comms. Sharing your expertise is something I’m passionate about and it’s a wonderful way to be kind too. This year’s IWD theme

The word team in bright colours on a white background

Have you got the right team around you?

Each of us has a greater or lesser need to be part of a team. Sometimes the level of connection we have with others is driven by our own internal needs. Sometimes there are external factors which affect the contact levels we have. But for most of use there will come a time (or many

Cat lying down

What if… we come together in kindness?

We start 2022 with a guest blog from internal comms professional, Monique Noel Brown. In it she shares how she used her communication skills to connect with a community of kind individuals at a time of distress when her cat needed expensive treatment. Oftentimes you’ll hear your friends, family – strangers passing in the street